Design System & Visual Architecture
Scaling a digital catalog by 200%+ on a strict deadline required an adaptable, systemic design framework to prevent visual clutter and maintain brand consistency.
Targeting the 18–35 Demographic: Evolved legacy radio conventions into a contemporary, high-energy visual system featuring bold typography and vibrant colour palettes tailored for modern digital audiences.
Scalable Categorisation System: Built a structured visual framework that categorised stations by mood, genre, and energy tier, enabling future stations to be onboarded seamlessly without aesthetic drift.
Execution Speed & Production Strategy
Delivering 115 distinct, high-quality assets on time required a pragmatic hybrid execution strategy that balanced velocity with creative polish.
Hybrid Asset Strategy: Combined generative AI tools for high-energy, chart-driven pop categories with curated photography for grounded, organic genres, dramatically reducing asset creation timelines while keeping creative quality high.
Design Trade-offs: Tested multiple visual directions for each category tier, prioritising high-contrast subject framing to ensure immediate legibility at small mobile scales and connected device displays.
"Lee is an incredible operator and a joy to work with. She delivered meticulous, cohesive artwork for 115 LiSTNR stations, always approaching the iterative design process with professionalism and a positive spirit. Her ability to align visuals with music content is unmatched, and she makes the entire collaborative process effortless and fun."
Lindsay Harapa
Senior Music Director - Digital Radio Content, LiSTNR
Key Takeaways
Execution Velocity: Proves the ability to drive high-volume, high-quality design deliverables under tight timeline pressure without sacrificing visual polish.
Systems-First Mindset: Highlights how structured design systems and emerging tools (AI) can be leveraged to accelerate production workflows and solve complex scaling challenges.
