Hello!
My Services
About
I’m Lee Hutchison, a Product & Brand Designer focused on making the complex feel simple.
I transform brand narratives into functional digital products and cohesive multi-channel campaigns. By aligning creative direction with technical requirements, I work across the organisation to deliver user-first designs that meet both customer needs and business goals.
I’ve partnered with a variety of brands to solve unique design problems. I’m drawn to projects that require diving deep into user behaviour while balancing creativity with technical logic.
My Works
UX Architecture
Feature Integration
Prototyping
Usability Testing
Designing an in-app gamification framework to increase Time Spent Listening (TSL), translating executive objectives into non-intrusive UI flows, state logic, and interactive prototypes.
UX Journey & Architecture
Data Visualisation
AI-Driven Visuals
Cross-Channel Execution
Evolving a static year-in-review into an immersive, multi-screen narrative journey. Combining dynamic data visualisation, AI-generated personality archetypes, and campaign branding to drive a 94% positive user rating.
Brand Modernisation
Design System Architecture
Production Strategy
Cross-Platform QA
Leading the visual strategy and design system architecture to expand LiSTNR’s music library from 38 to 115 stations, modernising the visual identity for 18–35 listeners and accelerating production workflows.